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11/10/2016

Should You Relocate Your Sales Team?

TL;DR: In pursuit of rapid growth many companies experience the limits of an inside sales organization.

11/01/2016

AirPR — Quantifying the “Assist”: Making PR a key element of every GTM Strategy

PR is something no one really understands.

10/31/2016

Getting Outside of Silicon Valley

Storm Ventures is an early stage investor and partner for enterprise leaders.

10/28/2016

GTM Metric 3a: NEW Billings/S&M Expense

I read a good report from Barclays today (“The Expense of Driving Billings,” Oct 28, 2016). This is a follow up to my prior blog post which uses Total Billings/S&M expense to assess GTM productivity.

10/27/2016

GTM Metric #3: Is my Go-To-Market productivity good enough? Billings/S&M Expense

At a board meeting, a board member may ask about sales and marketing productivity.

10/24/2016

2016 Pacific Crest SaaS Survey

Pacific Crest recently published an October 2016 survey of senior executives from 336 private SaaS companies.

10/18/2016

Storm Ventures and SFMOMA — A match so good, it had to be Dreamforce

We have finally recovered from our VIP event at the SFMOMA, where we had the pleasure of hosting alongside Engagio — one of our investments.

10/06/2016

Sales Mastership at Dreamforce 2016

This week we kicked of the Sales Mastership program for 2017 at Dreamforce in San Francisco.

10/06/2016

GTM Metric #1a: Is my Sales Cycle too long?

Over the past weeks we have been elbowing each other at the white board as we discussed trends among sales metrics.