GTM Disruption

We learn more from our failures — unfortunately.

Back in 2008, my post-loss analysis highlighted the importance of lots of high quality leads. So, we started looking for lead generation investment opportunities. This ultimately resulted in a lead nurturing startup called Marketo.

We then saw first hand how the digitization of the economy is causing a huge GTM disruption, especially as digitization changes fundamental user behavior.

What is next in this GTM disruption? Anshu Sharma (who participated in the GTM disruption as an early VP of Salesforce) wrote a great blog post:

Marketo and Demandware are Getting Acquired. What Next?

There must be meaning to this madness. There always is.

At Storm Ventures, understanding this GTM disruption has been a major priority. We then leveraged that disruption by:

• Investing in companies leading this GTM disruption:

• Having Storm GTM investments share their GTM expertise with other portfolio companies. An example is a workshop: