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Wednesday night, Storm Ventures hosted an incredible evening with Heidi Bullock around Demand Generation.

Most GTM’s fail to scale because they are not authentic.

In the early days of Storm, GTM success meant hiring superstar sales reps with deep rolodexes.

I’m here today to tell you that there’s another wall that needs to be torn down. A wall that was built in the pursuit of organizational efficiency in the pre-SaaS world, but is today creating organizational inefficiency because it is a relic from a time long gone.

The media is abuzz with the biggest news of the year — UK is leaving EU, and how this will change everything.

Doing whatever you can, spending whatever you can spend, to acquire any and all customers — whether they’re a good fit long-term or not — is played out.

Tom Fishburne wrote a good blog post called “Authentic Marketing,” where he said “we frequently hear that ‘authenticity’ is the key to marketing to millennials.”

We learn more from our failures — unfortunately.

Two weeks ago Storm hosted 15+ Dutch IT executives who spent the morning at our offices on Sand Hill.