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After 16 years in the VC business and several thousand meetings and presentations, a very common question I keep hearing from entrepreneurs is “How much money should I raise?” and the follow on question “How long should it last?”

One of the favorite terms I have heard during my years as a venture capitalist is when investors refer to “unbounded opportunities” as they describe what they are looking for in potential new investments.

After 13 years in the venture business (and 21 years in operating roles) I have come to realize that although there are many ingredients required to build a successful company, the most common important success (or failure) factor is developing the right GTM strategy.